Our writers, actors, composer/music supervisors, Pizzaslime, and Somehoodlum, everyone helped lay a foundation of authenticity, but from there we wanted to create our own definition of what Fairfax meant to us that everyone can connect with - whether you've been to Fairfax IRL or not.Īmazon Prime Video Tell us a little about Pizzaslime and its trajectory from a music blog to an internet culture machine. The show goes to insane places but always starts from a grounded place. The real authenticity comes from the emotional journeys that our characters go through. It's about what it means to be a kid today, trying to be cooler than you are, and all the craziness that comes with branding yourself online. From waiting in line all day for a drop you don't get, to the crabby waitresses at the Jewish deli, to the mean security guards, to the resellers waiting to rip you off, there are so many nods to the real Fairfax that you’d recognize and appreciate if you know the block.īut the show is about much more than that.
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It's a delicate balancing act because we obviously love and wanted to pay homage to the real Fairfax, but we also wanted to create a fantastical world of our own that feels unique to the show. Walk us through the process of making Fairfax as authentic as possible.
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We wrote in a foundation for each kid, but Skyler, Peter, Kiersey, and Jaboukie brought them to life and gave them the nuances and full personality that you see on display. We will say that once we cast each character, we really wrote to each actor's strengths. They're each their own marketing executives, and they'll definitely save the world from global warming.
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They're the most inclusive generation ever. They're loosely inspired by our friends growing up, but they're representations of what we love (and also find hilarious) about Gen Z. The four main characters are Dale, Benny, Derica, and Truman. We spoke to them to get a deeper understanding of the inspiration behind the show and its characters, how they made Fairfax as authentic as possible, and more.įairfax premiers October 29th exclusively on Prime Video.Īmazon Prime Video Who are the four main characters, and are they inspired by any archetypes?
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The trio brought on Pizzaslime, the internet brand best known for turning memes into fashion, to consult, along with artist Somehoodlum who worked on the show’s visual language. It's about what it means to be a kid today, trying to be cooler than you are, and all the craziness that comes with branding yourself online.” The block always seemed like a world unto itself, and we wanted to create a show that was equal parts love letter and equal parts satire. “We've watched Fairfax evolve into this incredible melting pot of fashion and pop culture. “ are loosely inspired by our friends growing up, but they're representations of what we love (and also find hilarious) about Gen Z,” explains Fairfax creators and childhood friends Matthew Hausfater, Aaron Buchsbaum, and Teddy Riley.
![drake hype cartoon drake hype cartoon](https://i.ytimg.com/vi/1vPs1SL1Mgc/maxresdefault.jpg)
The crew is convinced that to become influencers, all roads lead to copping jawns for clout, which in turn leads to more followers. Named after Los Angeles’ unofficial streetwear row, Fairfax Avenue, the reimagined world of Fairfax revolves around four middle schoolers who obsess over every LATRINE drop - their parallel universe streetwear analogue that’s as cringe as it is coveted. In Prime Video's new animated series, Fairfax, the show pokes fun at this culture of hype with a cast of characters seemingly ripped straight from an Instagram Explore feed, all while capturing the nuances of being a kid growing up in the thick of it. Sneakers and streetwear go hand-in-hand, and you’d be hard-pressed to find anyone who hasn’t witnessed the power of the almighty box logo.